Straight talking, Clear thinking
Dynamic, energetic and passionate, Insights Middle East, founded in 2009, is a hospitality and service industry consultancy focused practice with a speciality in business research, business plan, sales, marketing, revenue management and distribution.
Already widely respected for their work in establishing new hotel brands, re-energising ailing properties and for groundbreaking research in the online space, IME are retained by independent hotels, regional and global hotel brands alike to ensure their business is correctly positioned, new properties are carefully researched, teams are trained and distribution is optimised.
With a team of professionals who have extensive experience in sales and marketing, launching, managing and operating the business across the GCC, Middle East and North Africa, IME are well prepared to advise on feasibility, hotel pre-opening, on-going strategy and business positioning to optimise investment or current performance.
From their Abu Dhabi HQ and with offices in Dubai, UK and Egypt, IME's connectivity to many of the hospitality and travel industry decision makers, leaders and influencers mean they are well placed to provide key information, on the ground intelligence and real customer-facing sentiment