About Us

Insights Assets 

Passion, know-how, and energy form the foundations of Insights, all of which our team possesses in abundance, it's a pre-requisite of being an Insights team member .

With over 150 combined  years of  hands-on experience in the Middle East, GCC, and UK hospitality, tourism and service industries, we can transfer the benefits of valuable lessons learned over the years. 

Consultants
Cristina Polo

Cristina Polo

Passionate about: Revenue Generation & Optimization, Openings, Distribution, Digital Marketing, Business reviews, Strategic planning and training. Cristina is credited with experience spanning twenty years in the hospitality industry in Europe the Middle East & Africa. She has successfully worked with global and regional multi-brand groups building and optimizing revenue, distribution and sales platforms crucial to their performance in a global marketplace.
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Katrina Blunden

Katrina Blunden

Katrina is a founding team member of Insights, bringing her infectious energy and amazing personality to the team since day one in 2008. With over 20 years of experience in the hospitality, travel and meetings industry, Katrina leads our UK operations and is a vital member of our larger consulting team. Her opinions, real life context and her humour are wonderful assets for Insights.
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Angie Lacia

Angie Lacia

Purely and simply, Angie is a distribution and channel management GENIUS. Angie has overseen and implemented the opening of countless hotels, trained literally hundreds of people and has an in-depth knowledge of PMS and CRS like no one else we have ever met. Always positive, energetic and bubbly, Angie is great fun to be around.
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Jeff Strachan

Jeff Strachan

Jeff has a real passion for the wider GCC and Middle East region. His effervescent and positive outlook combined with a keen knowledge of the real drivers of business across the region mean he brings enormous value to our research, feasibility and consulting projects. He is at his happiest theorizing and debating on the future and what it may hold.
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Heiko Siebert

Heiko Siebert

Heiko Siebert Passionate about: strategy, revenue management, distribution, audits, training and development. A revenue management, digital marketing and distribution specialist with more than 20 years’ experience and a highly successful hotel career most recently with Movenpick Hotels and Resorts where he was Vice President Distribution.
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Shadi Kaddoura

Shadi Kaddoura

Shadi can literally sit for hours pouring through data. He is one of the finest analysts around and has a real passion for everything excel. Weird for some! Great for us. Born, bred and grounded in the region, Shadi is passionate about the development of each country and takes a very keen interest on the demographics and underlying fundamental trends driving growth. Did we also mention he loves excel !
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Hisham Diab

Hisham Diab

Hisham is one of our newest team members, recruited to lend his expertise and far-reaching industry contacts helping us grow our partners and projects across the region. He is no stranger to the hospitality industry having begun his career in front office and revenue roles before moving into business development.
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Deepa Subba

Deepa Subba

Deepanjali or Deepa as she is more fondly known is one of our newest team members at Insights. Deepa is at her most creative carving out change-management initiatives and at her happiest in the classroom delivering learning and development programmes that are fundamental ingredients for the sustainable & profitable business operations of key hospitality and travel players in the region.
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Jean Alolor

Jean Alolor

Jean is simply AMAZING. With a real eye for detail, Jean has the patience to handle everything from Policy and Procedures manuals to very detailed rate structures and market segmentations. Jean is our diamond, overseeing all of our lives, keeping us under control running our office administration and more often than not working real miracles. We LOVE Jean.
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Wafia El Deeb

Wafia El Deeb

There are few so well connected throughout Egypt than Wafia. With 15 years of experience in the Egyptian market, Wafia knows the key outbound and inbound players across not only Egypt but the wider region. Her energy and passion for the business is evident in the number of times our customers seek out Wafia's assistance time and time again.
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Salem Rizk

Salem Rizk

With an in-depth knowledge of the region Salem leads our aCtiv8 representation business across the GCC and Middle East. His five years as DOSM for Air France followed by a lengthy period operating his own travel agency means Salem is connected to the travel trade and knows intimately their business.
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Insights management consultancy LLC