Training & Coaching

ECRME (European Centre for Revenue Management Education) Public Training Courses: 

  • DM01 – Distribution – Business Models and Systems

The majority of bookings today is either influenced or directly conducted through/with electronic booking systems. The participants are familiarized with common (electronic) booking channels, single image inventory and the challenges of maintaining the distribution network on a daily basis. The second focus of this module are the various business- and contracting models of online booking platforms.

  • DM02 – Distribution Strategies

No other field in the hotel industry has evolved faster in the last years than online Distribution, and there are no signs of a slow-down. Continuous changes pose many challenges for hoteliers, and a rising entry hurdle. This module will provide a methodical approach to master online distribution. What are the targets, which systems should be used, where and how do they need to be interfaced, etc. The „layer model“ describes the way of rates and availabilities to the points of sale and how reservations are transmitted to hotels. Costs and net revenue contribution per channel are other key subjects of the module. 

  • DM03 – Digital Marketing

Today, the proprietary website is the most important online booking channel for most hotels. It is in the center of its online marketing activities and has to satisfy certain minimum requirements. To be visible, attract customers and generate bookings, a number of instruments exist – starting with review platforms and search engine optimizations. This module concentrates on how these instruments work and how they should be used in order to be successful.

  • DM04 – Social Media and Community Management

Social Media has evolved in the last years, with seemingly unlimited opportunities. Which measures should be taken for hotels/hospitality organizations? What needs to be practically considered to be successful with them? What is storytelling, community Management and how can Social Media be utilized in the daily work? These are the key subjects of this module.

 

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Insights management consultancy LLC